Farm Sustainability & Traceability Pilot
Demonstration of how product provenance and sustainability credentials can be shared throughout the supply chain to increase market access and connect producers with their supply chains in a more meaningful way
Australian agriculture is entering a period of unprecedented change where sustainability, provenance and traceability are becoming critical drivers of market access, customer trust and brand value
Australian agriculture is being asked to prove what it has always known — that what happens on the farm matters. Provenance, sustainability and traceability are no longer just marketing terms. They are increasingly the conditions of market access, consumer trust and long-term viability. The Farm Sustainability & Traceability Pilot set out to demonstrate what is possible when the right partners come together around a shared challenge. What we built in twelve months is a working proof of concept for the future of Australian agricultural supply chains.
The pilot at a glance
15 industry partners. 12 months. 7 countries. Bringing together producers, processors, technology providers, logistics partners, sustainability specialists and global traceability standards, the pilot demonstrated how farm-level sustainability data can be captured once, verified, and carried alongside a product from paddock to plate. The result is a practical, scalable model that is ready to grow — across the beef industry and beyond.
What we built
Three integrated solutions, working together for the first time:
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A farmer-centric sustainability reporting framework: Over 115 farm-level metrics, fully aligned to the Australian Beef Sustainability Framework and designed from the outset to extend across other agricultural commodities. Built for small to medium sized producers — practical, not just aspirational.
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An integrated Farm Sustainability Dashboard: Developed with Informed 365, the dashboard is the central data layer — where farm sustainability data is captured, organised against national frameworks, and transformed into trusted credentials that travel with the product. Data entered once flows through the system, reducing duplication and administrative burden for producers.
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GS1-enabled digital passports and QR codes: Sustainability credentials, provenance information and supply chain data connected through a single GS1 powered QR code scan — making Australian beef's story accessible to anyone, anywhere in the supply chain, in seconds.
Captured once. Shared many times.
A blueprint for Australian agriculture.
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Looking forward, verified sustainability credentials may no longer be a differentiator - they are likely to become the price of entry to global markets. Producers that can demonstrate verified sustainability credentials, traceability and provenance are best placed to maintain market access
The challenges facing beef producers are not unique to beef. Across dairy, grains, cotton and horticulture, the same structural forces are reshaping what it means to access and hold global markets. EUDR-style deforestation requirements, Scope 3 emissions reporting, mandatory climate disclosure under AASB2 and consumer demand for verified provenance are arriving simultaneously — faster than most producers have the tools to respond. The pilot demonstrated that sustainability and traceability are not simply compliance requirements. In the right hands, they become strategic assets — turning trust into a competitive advantage.
Join us for Phase Two to help shape the future of Australian agricultural sustainability
We are seeking:
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Industry partners: Agricultural commodity bodies, processors, retailers, exporters and supply chain participants who want to extend sustainability and traceability capability into their sector or supply chain. If your industry is facing increasing market access requirements, this is the infrastructure you need and you don't need to build it from scratch Why partner with us?
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Technology and data partners: Agri tech platforms, farm management systems and environmental monitoring providers who want to integrate with an interoperable, GS1 standards aligned ecosystem that is being rolled out at industry scale
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Funding partners: Organisations, government programs and impact investors who see the strategic value of strengthening Australian agricultural competitiveness through verified sustainability, traceability and risk management capability. Phase Two is seeking co investment from partners who understand that this infrastructure is a national asset, not just a commercial product
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Verification partners: Third party verification bodies who want to contribute to the evidence base, strengthen the credibility of on farm claims, and help build the sustainability rating system that Australian agriculture needs
We have proven what is possible through large scale industry collaboration. The pilot demonstrated that when producers have simple, practical tools to tell their sustainability story, the market responds. The core infrastructure has now been built and is ready to scale with the right partners.
Sustainability and traceability have outgrown their compliance roots. Done right, they become competitive advantages and a strategic asset.
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